4/19/2023 0 Comments Ip messenger through internet appwhile RCS is the telecom carrier supported evolution of SMS. OTT apps include WhatsApp, Facebook Messenger, WeChat, Skype, Viber, etc. It includes OTT (over-the-top) apps and RCS (Rich Communication Service). IP messaging is a two-way messaging channel over internet (mobile data, wifi). Messaging evolved and transitioned from SMS to IP (Internet Protocol) messaging. This was due to the introduction of smartphones and mobile internet that gave way to newer channels of communication. P2P messaging stands for communication between two or more individuals, A2P messaging is when an enterprise sends a message to its audience from an application and P2A is when the audience initiates interaction with the enterprise via an application.Īfter reaching its peak in 2012 with nearly 8 trillion messages, SMS started to stagnate and decline. SMS has been the foremost mobile messaging channel used for P2P (Person-to-Person), A2P (Application-to-Person) and P2A (Person-to-Application) messaging. But as SMS has a much higher opening rate as compared to emails, SMS is widely adopted by enterprises globally. However, when it comes to sharing day-to-day transactional details or important updates, email and SMS are the most preferred communication channels used by enterprises. Enterprises use various mediums such as email, SMS, calls and social media platforms to pass information to their audience. This communication may involve transactional, promotional or informative exchange of details. Communicating with target audience is extremely critical for any enterprise.
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